Great article issued by McKinsey & Company, reviews the future of telecommunication providers, what are their fundamental challenges, biggest concerns and options for a stronger future.

“Digital, AI/generative AI (gen AI), data, and automation need to be at the center of virtually all business activities, enabling a flexible and resilient organization that can benefit all stakeholders, including customers, employees, and investors. These tools can drive the transformation of telcos into truly customer-centric enterprises, where personalization and a product- and channelagnostic perspective are the order of the day. For example, telcos can leverage granular user data to make individualized plan and device recommendations, promos, and other outreach.”

Click here to read the full article by McKinsey & Company issued December 2024.